Practitioners Can Now Breakthrough With AI-Powered Knowledge Marketing
Generative Engine Optimisation (GEO) is the next big shift in how your future clients find, trust, and book with you. If you’re still relying only on traditional SEO, you may already be missing out. Now, it is essential to ask: What is GEO, and how can I implement it to increase bookings?
What is GEO and Why GEO Matters Now
In the past, clients would search Google for “naturopath near me” or “natural treatment for anxiety” and find you through search results.
Today, many people are opting to skip Google entirely. They’re asking AI search tools like:
ChatGPT
Perplexity
Claude
These platforms don’t just list links — they summarise answers, highlight trusted sources, and often mention only a handful of practitioners or articles.
If your content isn’t optimised for AI search, you could be invisible — even if you’re the best at what you do.
What GEO Actually Is
GEO, also known as AI SEO, is the practice of structuring and writing content so it’s understood, cited, and recommended by both AI and humans. It builds on SEO but focuses on:
1. Clarity
Short paragraphs (2–4 lines)
Plain, conversational language a 14-year-old could follow
2. Authority
Expert quotes
Peer-reviewed citations
Recognisable, trusted organisations (e.g. NHMRC, Beyond Blue, PubMed)
3. Structure
Clear H1, H2, and H3 headings
Bullet points and numbered lists
Key takeaways in bold or callouts
4. Relevance
Facts and statistics updated within the last 3–5 years
Why Practitioners Can’t Ignore GEO
Example:
A potential client asks ChatGPT:
“What’s the best natural approach for managing perimenopause symptoms?”
If your content is clear, authoritative, and structured, AI can easily quote it — possibly recommending you by name and linking to your page.
If it’s not?
You stay invisible while another practitioner gets the click and the booking.
It’s worthwhile continuing to inquire – what is GEO, and how can it support me in growing my practice?
The Real-World Impact: Mariangela’s Story
Sometimes, the proof is in the results.
Mariangela Parrodi, a naturopath who recently completed the Pathway to Practice Growth workshop, decided to apply the copywriting principles she learned straight away.
She wrote a single, well-structured, client-focused email.
Result? Five new client bookings from one send
Here, Mariangela tells the story…
Learning AI Skills To Deliver Results For Practitioners
Just a few weeks later, Mariangela took things further — using her new skills to create both a blog post and an email about the Lion’s Gateway portal.
Result? Eleven more bookings in a single week.
In her own words:
“My email and blog post, which I wrote about the Lion’s Gateway, brought in 11 bookings. Wow wee 🎯🎉🙌”
Read her blog here.
The Power of Brand Mentions
When we talk about GEO, we’re not just talking about keywords and blog posts — your brand matters too. One of the easiest (and most overlooked) ways to strengthen your online presence is through brand mentions.
A brand mention is any time your clinic or practice name is used online — whether that’s:
On your own website (“At Bloom Natural Health, we believe…”)
In guest blogs or articles you’ve contributed to
When someone tags you in a social media post
In community pages, event listings, or online reviews
The more your brand is mentioned in trustworthy places, the more likely AI tools and search engines are to associate your name with the topics you care about — and to include you when they answer questions for potential clients.
Simple Ways To Increase Your Brand Mentions:
Include your practice name naturally in blog articles, especially near tips or advice you want to be known for.
Post on social media regularly and add your clinic name in the caption, not just the profile.
Collaborate with peers — co-host webinars, write joint articles, or share each other’s posts.
Join local online conversations — respond to community group questions in a helpful way and include your name and clinic when relevant.
Celebrate wins publicly — share client success stories (with permission) and include your brand in the narrative.
When your name appears often, in the right places, it sends a signal: you’re active, credible, and connected. And that’s exactly the kind of signal that both humans and AI platforms notice.
Quick GEO Wins You Can Implement Today
Start small. Choose one page or article and:
Add 1–2 expert quotes from reliable sources
Include a statistic (e.g. Beyond Blue reports that one in six Australians is currently experiencing depression or anxiety)
Break up long paragraphs into shorter sections
Update any facts older than 5 years
Use H2 and H3 headings with relevant keywords
Why Your Knowledge Matters in the New Search Landscape
Having produced over 100 events and webinars for practitioners with Designs for Health and other professional organisations over the last several years, I’ve witnessed first-hand the enthusiasm practitioners have for gaining fresh, powerful clinical knowledge — and applying it directly to patient care.
Every time you expand your clinical skills, you also expand the value you bring to your community. These insights aren’t just helping the clients in front of you; they’re also shaping the wider conversation about health.
Here’s the connection: Google and AI search engines thrive on “information gain.” That’s the fresh, original, and expert-level knowledge that adds something new to what’s already online. When you share your expertise — whether in a blog, article, video, or podcast — you’re contributing exactly the kind of content that search engines prioritise and recommend.
By regularly sharing your knowledge, you’re not only helping your audience but also making it easier for both AI and Google to identify you as a trusted authority in your field. It’s a win–win:
Your peers gain from your insights.
Your clients gain from better, more informed care.
You gain visibility, trust, and ultimately, more bookings.
Keep seeking new ways to answer ‘what is GEO?’ and how can my knowledge and skills add value to my audience – and the Internet?
The Bottom Line for Getting Found in AI
Generative search is here. GEO is how you make sure your content gets surfaced, cited, and trusted — whether a potential client is on Google or asking an AI.
Just like Mariangela discovered, a few strategic changes can turn your content into a client-booking machine.
Share Your Knowledge, Grow Your Practice —
Inside Pathway to Practice Growth
If you want to make these new ideas part of your client-attracting, practice-growing strategy, there’s one place to be:
The Pathway to Practice Growth is our flagship, practitioner-only course that takes you step-by-step through:
Building visibility in both AI and Google search
Turning your expertise into trust-building content
Streamlining your marketing with ethical AI tools
Attracting more of the clients you want to work with
We’ll even show you how to master brand mentions so you become the name that AI and Google trust to recommend.
🎁 Limited-Time Bonuses for New Enrolments
If you join right now, you’ll also receive:
2 months free in the Thriving Practitioners Membership ($98 value)
Full access to the AI Summit Recordings + Resources ($49 value) — 6 practitioner-focused AI training sessions to use straight away
These bonuses are only available for a short time.
The Pathway to Practice Growth will give you the know-how, tools, and confidence to get your knowledge out there – and attract the clients who need you most.
📌 Secure your place today and get your free membership + AI Summit bonus before they’re gone.
