A dedicated team of natural health practitioners, digital strategists, and educators united by a single mission: to empower health practitioners to build thriving practices that honour their healing values.
At Thriving Practitioners, we provide focused, time-efficient training to grow your natural health practice without the overwhelm. We understand the unique challenges you face as a practitioner, and we’re here to help you thrive. Founded by practitioners for practitioners, we understand the unique challenges you face in growing a natural health practice while staying true to your healing values.
Our practical education is tailored specifically to how you work, think, and heal—offering bite-sized learning designed for busy schedules, AI-powered strategies that feel intuitive rather than technical, and values-based marketing approaches that honour your authentic voice.
Our Story
Thriving Practitioners emerged from a profound recognition: that most natural health practitioners spend years mastering clinical skills, but receive little guidance on how to build thriving, sustainable businesses.
Founded in 2025 by James Burgin, our platform combines decades of experience in natural health practice, business development, and digital marketing. Our approach integrates time-honored healing wisdom with cutting-edge AI capabilities, creating a unique methodology that respects both tradition and innovation.
We believe that powerful healing deserves powerful visibility. That’s why we’ve developed practical systems that help practitioners connect with their ideal clients without compromising their integrity or burning out from marketing overwhelm.
Our team brings together expertise across multiple disciplines:
What Sets Us Apart
We understand the unique challenges natural health practitioners face because we’ve lived them.
Our approach is built on three core differentiators:
Every strategy, template, and course is specifically designed for the natural health community—not adapted from mainstream business models that often feel misaligned with your values.
We help you leverage powerful AI tools in ways that feel authentic and aligned with your principles. No tech overwhelm, just practical tools that amplify your unique approach to healing.
Our education focuses on building real systems while you learn, not just collecting theory. You'll walk away with functioning elements for your practice, not just more to-dos.
A Bridge Between Natural Health
& Digital Innovation
James Burgin is the founder of Thriving Practitioners and Brandwithin, a digital marketing agency serving natural health and healthcare professionals. A qualified naturopath and herbalist, James previously co-owned a multidisciplinary clinic, founded the retail and clinic brand Essential Energies, and helped scale In Essence Aromatherapy into a multimillion-dollar business.
As an educator in flower essence therapy, he’s trained practitioners across Australia and internationally. Since 2022, James has led the integration of AI tools in natural health marketing, developing “metaphysical SEO”—a holistic strategy aligning digital presence with practitioner values.
Through Thriving Practitioners, James now equips natural health professionals with AI-powered content strategies and intuitive business tools that support genuine growth—while honouring the integrity of healing work.
His focus? Helping practitioners like you grow without losing the heart of your work.
“James has an exceptional talent for understanding natural health practitioners. His guidance helped me clarify my message and connect authentically with ideal patients. Using his AI-powered strategies, I’ve been able to communicate my expertise while staying true to my holistic principles.”
Our education is designed specifically for the unique needs of natural health practitioners:
Our courses are taught by a diverse faculty of successful practitioners who have built thriving practices while maintaining the integrity of their work. Each faculty member brings:
The Thriving Practitioner’s Membership Includes:
Real-Time Support & Collaborative Learning
Connect directly with experts and peers in live sessions designed to help you apply what you’ve learned in your journey.
Perfect if you want to:
Guided Learning for
Real Growth
Our courses are designed specifically for natural health practitioners, delivering focused, practical training you can apply immediately.
Perfect if you want to:
Done-For-You Resources
to Save You Time
Our toolkits are practical, plug-and-play resources designed to help you implement key strategies quickly.
Perfect if you want to:
Self-Paced Discovery & Guided Implementation
These beautifully designed digital guides offer a deeper dive into core topics. Each one is crafted so you’re not just inspired, but equipped.
Perfect if you want to:
Start with one module, or dive into a full pathway.
This is your time to grow with clarity, confidence, and authenticity.
Innovative Education for Tomorrow's Healthcare Leaders
In collaboration with Brandwithin, we empower health practitioners to thrive in the digital age through AI-driven solutions and cutting-edge education. Together, we’re building a future where clinical excellence meets innovative business growth, helping you create lasting impact in your community.
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