Micro pages are focused 400 to 700-word website pages that each answer one specific question your potential clients are searching for (like “Can naturopathy help with IBS?” or “What happens in a first consultation?”). They’re easier to write than lengthy blog posts, rank better in search results, and you can actually do them between client appointments.
🔍 Overview: The Micro Page Method
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One Question, One Page
Micro pages are 400–700 word pages that answer one specific client question clearly and completely. -
Quick to Create
They’re easier to write between client sessions and more achievable than long-form blogs. -
Search Engines Love Focus
Short, focused pages rank higher because they directly match how people search for answers online. -
Build Authority Over Time
Publishing one micro page each week compounds – soon you’ll have 20+ pages attracting ideal clients and search visibility.
If you’re like most natural health practitioners we speak with, you know you should be creating content for your website. You understand that Google and AI search reward websites that answer questions. But when you sit down to write, the overwhelm hits. Where do you start? How long should it be? What if no one reads it?
Here’s what we’ve learnt after helping hundreds of practitioners build their online presence: the secret isn’t writing endless 2,000-word blog posts. It’s creating focused, practical micro pages that each answer one specific question your potential clients are actually asking.
What Are Micro Pages and Why Do They Work?
Micro pages are simple, focused website pages that answer a single question your potential clients are asking in 400-700 words. That’s it. No fluff, no trying to cover everything about a topic, just one clear answer.
“Just as we treat the whole person in natural health, we need to approach practice growth holistically. But that doesn’t mean you have to overwhelm yourself. Micro pages let you build authority one question at a time, matching how people actually search online.”
~ James Burgin
Here’s why this strategy works brilliantly for time-poor practitioners:
You meet people where they’re searching. When someone types “can naturopathy help with IBS” into a search engine, they want a direct answer to that specific question. Not a 3,000-word essay on digestive health. Not your entire treatment philosophy. Just that answer: can you help them with their specific problem?
Search engines love focused content. Search engine algorithms reward pages that comprehensively answer one query over pages that skim across multiple topics. A 500-word page entirely about naturopathy for IBS will outrank a 2,000-word page about “gut health” that mentions IBS briefly alongside ten other digestive conditions.
You can actually finish them. Between client appointments, admin, and trying to have a life, when will you write that comprehensive guide to every condition you treat? But 400 words answering “What happens in a first naturopathy consultation?” You can knock that out in an hour. Writing tip: dictate the top 4-5 issues you need to cover on the micro-page into your phone, then copy those points into ChatGPT and ask it to draft a 400-word article that covers them. Also, ask it to identify what other issues should be included, then briefly answer those additional questions, and you are done!
They compound over time. Create one micro page this week, another next week, and within a few months, you’ll have built 20 focused pages that work together to establish your expertise and attract the right clients through search.
How Does The Micro Page Framework Actually Work?
Each micro page should follow this simple structure:
Start with question variations (50-100 words): List 3-4 alternative ways your question is commonly asked. For instance, if your main question is “Can naturopathy help with insomnia?”, also include:
- “What natural treatments work for sleep problems?”
- “How does a naturopath treat insomnia?”
- “Is naturopathy effective for chronic sleep issues?”
- This helps you capture all the search opportunities for one core inquiry.
Give the direct answer immediately (100-150 words): Answer the question in the first paragraph. If someone asks whether naturopathy can help with insomnia, tell them straight away: yes, naturopathy addresses sleep issues through multiple approaches, including herbal medicine, nutritional support, and lifestyle modifications, with many clients experiencing significant improvement within 4-6 weeks.
Expand with practical guidance (200-300 words): Now flesh out your answer with specific, helpful information. Explain your approach, what treatments you might use, what clients can expect, and realistic timeframes. Not theory. Not vague possibilities. Actual, practical information that helps them understand whether naturopathy is right for their situation.
Add links (50-100 words): End by connecting to 1-2 related resources on your site. Suppose someone has just learnt about naturopathy for IBS. In that case, they might benefit from your page on “What happens in a first naturopathy consultation?” or your page explaining “How long does naturopathic treatment take to work?” This creates a web of content that keeps potential clients on your site and helps search engines understand your expertise.
Include a concise summary or ‘meta description’: Write a 150-160 character summary for search results that includes your main question and hints at the answer.
How To Get Started with Five Essential Micro Pages for Your Website
If you’re just beginning, these five questions are gold for most natural health practitioners:
- Can naturopathy help with [your speciality condition]? Pick the condition you love treating – gut health, hormonal imbalance, chronic fatigue, or anxiety. Then add some alternative searches: “Natural treatment for [condition]”, “What does a naturopath do for [condition]?”, “Is naturopathy effective for [condition]?”)
- What happens in a first naturopathy consultation? (Alternatives: “What to expect at a naturopath appointment”, “How long is initial naturopathy session?”, “What does a naturopath ask in first visit?”)
- How long does naturopathic treatment take to work? (Alternatives: “When will I see results from naturopathy?”, “How many sessions will I need?”, “Naturopathy treatment timeline”)
- What’s the difference between a naturopath and a nutritionist? (Alternatives: “Naturopath vs nutritionist vs dietitian”, “Should I see a naturopath or nutritionist?”, “What can naturopaths do that nutritionists can’t?”)
- Is naturopathy safe alongside conventional medicine? (Alternatives: “Can I see a naturopath whilst taking medication?”, “Will natural medicine interfere with my prescriptions?”, “Integrative approach to health”)
Why This Matters Now
“We’re entering an era where ancient wisdom meets cutting-edge technology. The practitioners who thrive will be those who embrace AI as a tool to amplify their authentic voice while maintaining the integrity of their healing practice,” says
~ James Burgin, founder of Thriving Practitioners.
AI systems like ChatGPT and Perplexity are increasingly answering questions directly in search results. When they do, they cite their sources. Micro pages give you a far better chance of being cited because they comprehensively answer specific questions.
The beauty of this strategy is its simplicity. You don’t need to be a technical whizz. You don’t need fancy tools. You just need to identify questions your ideal clients are asking and answer them clearly, one page at a time.
Start with one micro page this week. Choose a question you answer all the time in consultations. Write 400-700 words explaining it as if you’re talking to a friend, and if it’s easier, just speak into your phone after clicking on the microphone button on a Notes page. Add it to your website. Then move on to the next question.
Six months from now, you’ll have a collection of focused pages working together to bring the right clients to your practice. And you’ll have built it without the overwhelm that stops most practitioners before they start.
