When 38% of Australians ask AI instead of Google about their health concerns, where does that leave your practice?
Right now, potential clients are asking ChatGPT, Gemini and Perplexity:
“Who’s the best naturopath near me for hormone balance?”
If your name isn’t in those responses, you’re invisible to Australia’s fastest-growing healthcare audience.
The Reality Check: Are You Being Found?
Test this yourself:
Ask ChatGPT, “Who are the best natural health practitioners in [your city/suburb/region] for [your special focus/skill]?”
If you’re not mentioned, here’s a challenge worth focusing on: Take the next 30 days to fix this so you can establish unbreakable advantages.
The good news is, AI results can show up quickly when you feed it the right kind of information.
What Is AEO and Why Should You Care?
Answer Engine Optimisation (AEO) refers to structuring your content so that AI systems confidently cite you as the trusted expert. Unlike traditional SEO that chases Google rankings, AEO makes YOU the answer when people ask AI for health advice.
The difference? Traditional marketing is about being found. AEO is about being recommended.
The Time-Poor Practitioner's Dilemma
You became a practitioner to heal, not spend nights grinding on social media and wrestling with marketing algorithms. Yet without ideal clients finding you, your expertise is not discovered by those you can serve.
“The most successful practitioners aren’t necessarily the most talented clinically – they’re the ones who understand that helping people find you is just as important as helping them heal.”
~ James Burgin, founder of Thriving Practitioners
Your 10-Day AI Visibility Quick Start
Instead of overwhelming action plans, start with these immediate wins:
Week 1: The Reality Check (~ 1 hour)
- Test 10 questions your ideal clients ask AI about your specialty
- Document what AI currently says about practitioners in your area
- Identify the information gaps on your website
Enhance Your Online Presence with AI Insights
Week 2: The Quick Fixes (~1-3 hours)
- Add clear pricing information to your website
- Create FAQ sections answering real client questions – Add FAQs to relevant pages or blog posts
Boost Your Audience Engagement with FAQs
Total time investment: 2-4 hours over 10 days. Less time than you spend on social media scrolling 😁
Why This Window Is Closing Fast
Ok, maybe this is a bit dramatic? The point is still clear…
The opportunity: Most practitioners don’t even know AEO exists yet.
The urgency: Every day you wait, other wellbeing providers establish themselves as AI-recognised authorities.
The reality: Once AI systems learn to recommend someone else as the expert in your area, catching up becomes more challenging.
From Invisible to Indispensable
Imagine instead of posting daily, hoping for engagement:
- AI systems recommend you to hundreds of potential clients monthly
- People arrive at your practice already educated about your approach
- Your expertise reaches those who need it most, automatically
- You focus on healing rather than marketing mechanics
“We’re entering an era where timeless wisdom meets cutting-edge technology. The practitioners who thrive will be those who embrace AI as a tool to amplify their authentic voice and leverage their skills.”
~ James Burgin
Your 10-Day Challenge Starts Now!
As a practitioner, if you act now, you can establish awareness of your skills and market positions that others will struggle to challenge. Those who wait will spend years trying to catch up.
Your commitment: “I will not let my clinical excellence be hidden by digital invisibility.”
Your action: Start with the Week 1 reality check today. Test those 10 questions and see where you stand.
Your future: Position yourself as the AI-recognised authority in your niche-focused area of skill and interest, before other providers even know this opportunity exists.
Ready to become visible where your clients are actually searching? The 10-day challenge begins with a straightforward question to ChatGPT about practitioners in your area.
Join the Thriving Practitioners Facebook Group, where natural health professionals are talking about these strategies and sharing their wins. Because your healing gifts deserve to be found by those who need them most.
