Why is my natural health practice not ranking on Google?
The Short Answer: Your practice is likely not ranking because you lack specific “Service Pages” or your website relies too heavily on general terms. Google cannot rank you for “Thyroid Naturopath” if you only have a generic “Services” page that lists everything you do in bullet points. You need a dedicated page for each core condition you treat.
Common “Invisible Expert” Mistakes:
- One Page for All Services: Google prefers one page per topic (e.g., a dedicated URL for “Hormone Balancing”).
- Missing Local Signals: You haven’t claimed your Google Business Profile or your address isn’t consistent across the web.
- Thin Content: Your pages have less than 300 words and answer no specific questions.
- Slow Mobile Speed: Your site takes too long to load on phones, where most patients search.
The Thriving Practitioner Approach: Google wants to send patients to the best answer. If you are the expert in your niche, your website structure needs to reflect that depth. Stop trying to rank for everything and start dominating the niche you love most.
- Related Reading: How to Get Your Practice into the Google Page One ‘Map Pack’