How to structure a service page that converts?

The Short Answer: A high-converting service page for a practitioner must do more than list a price; it must validate the patient’s struggle and offer a clear path forward. The ideal structure follows a psychological journey: Problem Identification → Empathy → Your Solution → Social Proof → Call to Action.

The “Anatomy” of a Perfect Service Page:

1. The Hook (The “Is this me?” Section): Describe the symptoms and frustrations the patient is feeling right now.
2. The Empathy: Acknowledge that they’ve tried other things that failed. Validate their experience.
3. The Methodology: Briefly explain how you treat this condition differently (e.g., “We look for the root cause using functional testing”).
4. The Logistics: Clearly state what the consultation involves (Time, Cost, In-person vs Zoom).
5. The CTA: A clear, singular button: “Book Your Discovery Call.”