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How to get into the Google Map Pack for naturopaths?

The Short Answer: To rank in the Google Map Pack (the top 3 map results), you must claim your Google Business Profile (GBP) and ensure your Name, Address, and Phone number (NAP) are identical across the web. Google prioritises businesses that are verified, active, and have consistent information on their website and social media directories.

The “Map Pack” Checklist:

  1. Claim & Verify: If you haven’t received the postcard or video verification from Google, you don’t exist on the map.
  2. Primary Category: Ensure your primary category is accurate (e.g., “Naturopathic Practitioner” or “Nutritionist”) rather than just “Health Consultant.”
  3. Get Reviews: Recent, positive reviews containing keywords (like “helped my fatigue”) are the strongest signal to Google that you are a trusted local expert.
  4. Add Photos: regularly upload photos of your clinic entrance, waiting room, and yourself to prove the business is active.

The Thriving Practitioner Approach: Think of your Google Business Profile as your digital signage. If your physical sign was faded and had the wrong phone number, patients wouldn’t walk in. Treat your digital profile with the same care.