How can natural health practitioners use AI for marketing?

The Short Answer: Natural health practitioners can use AI to automate the “invisible” tasks of marketing—saving time without losing their personal connection. The most effective uses include generating blog topic ideas, drafting patient education emails, repurposing video content into social media captions, and improving local SEO visibility.

Top 4 Use Cases for Your Practice:

Content Repurposing: Take one video of you explaining “Gut Health” and ask AI to turn it into a blog post, 3 Instagram captions, and a newsletter.
Patient Personas: Ask AI to roleplay as your ideal client (e.g., “A 35-year-old tired mum with thyroid issues”) to understand their pain points and questions better.
SEO Optimisation: Use AI to suggest keywords that local patients are searching for, such as “naturopath for acne near me.”
Simplifying Research: Paste a complex study abstract into AI and ask for a “layman’s summary” to share with your audience.

The Thriving Practitioner Approach: Don’t use AI to fake expertise; use it to amplify the expertise you already have. The goal isn’t to sound like a robot, but to free up time so you can be more human with your patients.

Related Reading: The Invisible Expert Challenge: Why Your Healing Gifts Are Lost