FREE REPLAY AND RESOURCES
See How High-Performing Practitioner Websites Are Actually Built
In this recorded Q&A session, James Burgin
Opens up the behind-the-scenes process his team uses to build websites that help natural health practitioners be found by Google, Apple Maps, and AI tools like ChatGPT and Gemini. Real websites, real prompts, real practitioners.
What You’ll See in This Session
This is not a slideshow about theory. It is a working session, with live demonstrations and honest misfires left in. Here is where to look:
- 00:00 Why showing up in one AI tool but not another is normal, and what to do about it
- 00:02 Search everywhere optimisation: Google, Bing, Apple Maps and your social profiles
- 00:06 The article that got a practitioner recommended by ChatGPT, and why it worked
- 00:11 A real blog post makeover: question headlines and a light AEO edit
- 00:14 The AI infographic workflow, from brand style page to six on-brand visuals
- 00:21 The Prac Blueprint interview: why voice answers create websites that sound like you
- 00:23 Two brand-new practitioner websites toured, and the thinking behind each
- 00:27 Generating infographics live in Gemini, including the corrections
- 00:33 Choose your lane: the visibility case for focus, without narrowing your care
- 00:47 What to do with old blog posts: refresh, combine or retire, never just delete
Free Resources From This Session
Everything referenced in the session is packaged for you, free to download.
Resource 1: The Companion Guide.
A time-coded map of the whole session, so you can jump straight to what matters for your practice.
Resource 2: Six Action Plans.
Step-by-step field manuals built from the session's teaching principles: Get Found Everywhere; Add AI Infographics to Your Articles; Write Answer-First Articles; Refresh, Combine or Retire Old Blog Posts; Choose Your Lane; and Start Your Funnel Before Your Program Is Ready. Each includes a ready-to-use prompt template, step-by-step instructions and a troubleshooting section.
About James Burgin
James Burgin is a former naturopath and clinic owner turned digital marketing strategist, and the founder of Thriving Practitioners, an education platform helping natural health practitioners bridge the gap between clinical expertise and business success. After running an 18-practitioner clinic in Melbourne and building businesses including In Essence Aromatherapy, James now focuses on helping practitioners use AI ethically to grow their practices, from answer engine optimisation to the websites his team builds on the PractitionerPro platform.
If your website needs this kind of thinking
The websites shown in this session were built by the Thriving Practitioners team on the PractitionerPro platform, using the same process you watched: the in-depth Prac Blueprint interview, answered in your own voice, then designed and written to get you found. The team currently has a small number of build spaces open. If you would like to explore whether it is the right fit for your practice, you are welcome to get in touch. There is no pressure in the conversation; most practitioners simply start with the free resources above.
Prefer to keep your current website? The PractitionerPro platform, with funnels, email and calendar booking, social media marketing and much more, works alongside it, from $79 AUD a month – as the ultimate marketing companion to your website.
Frequently Asked Questions
Is this replay really free?
Yes. The session was recorded live with the Thriving Practitioners community, and this replay and its resources are open to any practitioner who finds them useful.
Who is this for?
Natural health practitioners, including naturopaths, nutritionists, herbalists and allied modalities, in Australia, New Zealand and beyond, who want their website and online presence to bring them clients.
Do I need to be technical to use the Action Plans?
No. Each plan is written in plain language with step-by-step instructions and a ready-to-use prompt template. If you can copy and paste, you can follow them.
What AI tools do I need?
Most of the session uses tools with free tiers: Claude, ChatGPT or Gemini for the thinking work, and an image tool for infographics. The plans note where a paid account helps.
Can I share this page with a colleague?
Please do. The whole point of making it open access is to encourage more practitioners to build websites that genuinely represent their work.
This replay is part of the free Friday Q&A series for the Thriving Practitioners community. New sessions run on Fridays twice per month.