Built by a practitioner who's walked both paths.
PractitionerPro was founded by James Burgin — a naturopath who spent 35 years in marketing and brand strategy before returning to serve the profession he trained in. After watching too many gifted practitioners burn out on tech and marketing that didn't fit their values, he built the platform he wished had existed.
PractitionerPro is the sister platform to Thriving Practitioners, our education and community home where hundreds of natural health practitioners learn sustainable, values-aligned practice growth. Thriving Practitioners teaches the strategy; PractitionerPro is where you put it to work.
Alongside James is a small Australian team — including creative director Jacinta Wren — who design, build and support every practice on the platform.