A grounded, practical course to help your practice grow with the guidance of AI
This course empowers natural health practitioners to expand their reach and deepen their impact by using AI thoughtfully. Combining practitioner values with digital innovation, it’s a fresh, grounded way to connect with more of the right clients.
Expert Insights. Practical Tools. Real outcomes.
Dear Natural Health Practitioner,
Do you…
Put your heart into client care but find it difficult to grow your practice?
Feel that mainstream marketing advice doesn’t truly fit the way you work?
Sense you could help more people—if only you knew how to connect with them effectively?
You’re not alone. Many practitioners feel this way. And unfortunately, most courses require a big time investment, only to leave you feeling overwhelmed and under-equipped.
That changes now.
Use AI in a way that feels natural, authentic—and genuinely useful.
Market Clarity & Connection
Purposeful Visibility & Credibility
Natural Outreach & Discovery
Includes 3 x 90-minute interactive sessions + full AI Practitioner Toolkit
First 6 practitioners to enrol receive a free 1:1 strategy session with James
AI Toolkit Includes:
James’ support has been pivotal in expanding our online education, events, and programs. His deep understanding of marketing and his knack for effective website design and online strategies have supported Designs for Health to grow our practitioner audience. With his dedication and expertise, we’ve seen remarkable growth in our online initiatives.
Working with Brandwithin has transformed our digital presence. Their expertise improved our website’s appeal and boosted our traffic and conversions. Brandwithin’s strategic approach made our practice more visible and accessible, connecting us with more patients effectively. I highly recommend their services to any health professional looking to grow online.
Collaborating with James was a game-changer for my practice and workshops. His insightful strategies and dedicated approach revitalised my online presence and supercharged my marketing, leading to full workshops and a thriving client base. His expertise made my offerings more visible and appealing, drawing in the right audience effortlessly.
Focused quick-win modules
for Immediate implementation and results. See impacts right away
Guided, hands-on practice. Ready-to-use templates and checklists.
Skip the theory-to-practice gap
The course includes a mix of quick wins and deep learning with an accessible support structure
Ready-to-customise frameworks for your practice needs. Transform hours of work into minutes
A curated selection of practitioner-friendly AI tools with easy implementation guides
Connect with like-minded practitioners. Share wins and grow together through collaborative learning
About James Burgin
A Bridge Between Natural Health & Digital Innovation
James Burgin is the founder of Thriving Practitioners and Brandwithin, a digital marketing agency serving natural health and healthcare professionals. A qualified naturopath and herbalist, James previously co-owned a multidisciplinary clinic, founded the retail and clinic brand Essential Energies, and helped scale In Essence Aromatherapy into a multimillion-dollar business.
As an educator in flower essence therapy, he’s trained practitioners across Australia and internationally. Since 2022, James has led the integration of AI tools in natural health marketing, developing “metaphysical SEO”—a holistic strategy aligning digital presence with practitioner values.
Through Thriving Practitioners, James now equips natural health professionals with AI-powered content strategies and intuitive business tools that support genuine growth—while honouring the integrity of healing work.
His focus? Helping practitioners like you grow without losing the heart of your work.
James Burgin brings a rare blend of deep natural health expertise and cutting-edge digital marketing knowledge to his role as founder of Thriving Practitioners. With over 15 years at the forefront of digital marketing, content strategy, and website development, James has dedicated his career to helping natural health practitioners and healthcare professionals build sustainable, thriving practices.
His journey began not in marketing but as a qualified naturopath and herbal medicine practitioner. As part-owner of a multidisciplinary clinic with 18 practitioners in Melbourne, James gained hands-on experience in clinical practice and business management. This background gives him unique insight into the challenges practitioners face when trying to grow their businesses while maintaining a focus on client care.
James later founded Essential Energies, a pioneering natural health retail store and clinic, before scaling In Essence Aromatherapy into a multi-million dollar enterprise. His extensive experience in flower essence therapy also established him as a respected educator in the field, where he taught health practitioners across Australia and internationally.
Recognising the critical gap between clinical excellence and effective marketing, James launched Brandwithin, a digital marketing agency to serve natural health practitioners, dentists, and healthcare professionals.
The Brandwithin team specialises in creating high-converting websites that build credibility and transform visitors into clients. Their comprehensive services include customised SEO strategies, content marketing, and AI-driven solutions specifically tailored to the unique needs of health professionals.
What sets Brandwithin apart is its deep understanding of the psychology behind patient decision-making. This insight allows it to help practitioners effectively communicate their value while maintaining the integrity of their practice.
The agency’s approach combines technical expertise with authentic messaging that resonates with ideal clients, creating digital ecosystems that reflect practitioners’ healing philosophies.
Since 2022, James has pioneered the application of AI for marketing in the natural health space, developing what he calls “metaphysical SEO” – a holistic approach that aligns a practitioner’s digital presence with their healthcare values.
James now bridges the gap between clinical expertise and business success through the Thriving Practitioners platform, equipping health practitioners with innovative digital tools, content strategies, and AI-powered solutions that attract more patients while honouring traditional healing wisdom.
His personal experience of overcoming cancer in 2010 reinforced his commitment to helping practitioners grow sustainable businesses that make natural healthcare more accessible to those who need it most.
James’ support has been pivotal in expanding our online education, events, and programs. His deep understanding of marketing and his knack for effective website design and online strategies have supported Designs for Health to grow our practitioner audience. With his dedication and expertise, we’ve seen remarkable growth in our online initiatives.
Working with Brandwithin has transformed our digital presence. Their expertise improved our website’s appeal and boosted our traffic and conversions. Brandwithin’s strategic approach made our practice more visible and accessible, connecting us with more patients effectively. I highly recommend their services to any health professional looking to grow online.
Collaborating with James was a game-changer for my practice and workshops. His insightful strategies and dedicated approach revitalised my online presence and supercharged my marketing, leading to full workshops and a thriving client base. His expertise made my offerings more visible and appealing, drawing in the right audience effortlessly.
Is This Course Right For you?
If you’re looking for ways to:
…then this course is for you.
Register now and take the first step toward a more connected, sustainable practice.
You’ll learn how to leverage AI tools to grow your natural health practice through optimised content creation, local SEO, and digital marketing while maintaining authentic patient connections. Each week focuses on practical implementations that deliver immediate results.
The course is very practical. Our “Done-With-You” approach means you’ll be setting up systems, creating content, and optimising your digital presence during each session with direct guidance. By the end of week one, you’ll already have working systems in place.
Absolutely! The course is designed for practitioners at all technical levels. James breaks down complex technologies into simple, actionable steps. We provide detailed tutorials and templates to support you.
The 90-minute live weekly workshops are practical, follow-along experiences, so you will get results to use right away. Many participants find they save time overall, as the systems you create will reduce your ongoing marketing workload.
All sessions are recorded and available within 24 hours. You’ll still be able to submit questions in advance and get implementation support in the community.
You’ll have lifetime access to all course materials, templates, and recordings. Community access is included for 6 months, with the option to extend.
We’ll cover a curated selection of tools. Most of these are free to use with options to choose pro-level upgrades if desired. You can use your preferred Language model (e.g. ChatGPT, Claude, Perplexity, Gemini.) We will give live demonstrations on how to get the best results.
While some premium tools offer advanced features, we’ve designed the course to provide value with free or low-cost options. James provides transparent recommendations based on practice size and budget.
Yes! The strategies are adaptable for various natural health disciplines including naturopathy, nutrition, chiropractic, functional medicine, and dentistry. We have practitioners from all these fields who have successfully implemented these approaches.
Many participants see initial results—like improved content quality and time savings—within the first week. Website traffic and enquiries typically begin after 2-4 weeks of implementation, with more significant practice growth over 2-3 months.
You’ll have access to weekly Live + Q&A sessions, a private community platform for peer support and instructor feedback, throughout the program. After the course concludes, ongoing support is available through the community for 3 months.
The next cohort begins Tuesday, March 11, 2025. Registration closes 1 day prior or when all spots are filled, whichever comes first.
Yes, we offer a 30-Day Implementation Guarantee. If you attend all sessions, complete the assignments, and don’t see improvement in your digital presence, we’ll provide additional 1:1 support at no extra cost to ensure your success.
We are working on this option and will advise if it becomes available.
Innovative Education for Tomorrow's Healthcare Leaders
In collaboration with Brandwithin, we empower health practitioners to thrive in the digital age through AI-driven solutions and cutting-edge education. Together, we’re building a future where clinical excellence meets innovative business growth, helping you create lasting impact in your community.
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